The history of Jerrold Watson and Sons is just as rich as the soil on this beautiful farm! The Watson's have worked diligently to preserve the legacy of their family’s business and will continue to pass down the same values and principles to future generations to come. LEGACY is defined as something handed down from one generation to the next. Many of you may not have known the first Joseph H. Watson, but if you know a Watson today, you might get a good idea of who he was by the qualities he left behind.
The first major crop grown on our farm was asparagus, with our grandfather and great-grand-father, Joe H. Watson, serving as the manager of the Monetta Asparagus Association. He led the industry by planting the first asparagus in Monetta, South Carolina - afterwards considered the asparagus capital of the world. Around 1925, he gathered five leading farmers from the area and asked them to plant 60 acres of peaches each. This was the start of the commercial peach industry on the "Ridge" section of South Carolina. Jerrold A. Watson & Sons, using the brand name WATSONIA, has thrived through difficult and prosperous times. During the Great Depression, a time when many farmers lost their farms, Joe H. Watson was determined to succeed under such trying and harsh conditions.
Joe H. Watson died in 1939, and his wife Mary, operated the farm until her son, Jerrold, returned in 1945 after World War II. He successfully operated the farm for over 50 years. Jerrold's older son, Jerrold, Jr. (Jerry), returned in 1973 after graduating from college. Joe H. II returned in 1975 after college, and his son, Joseph III (Jeph), joined the business after college in 2003 to become the fourth generation family member. Since its inception, our farm has become diversified, successfully growing Organic Yellow and White Peaches; Yellow Squash, Zucchini and Winter Squash; Slicer Cucumbers; Bell Peppers; Bi-Color Corn; Asparagus; Eggplant; Slicer and Grape Tomatoes; Kale; Collards; Cabbage; Strawberries; Plums; Persimmons; Nectarines and Muscadines.
We feel very proud to have maintained a reputation of quality produce and productive business connections through the years, and we look forward to many more years of providing the safest, freshest and tastiest fruits and vegetables we can offer to our customers.